For 20 years, Pantone has chosen a 'color of the year'. Carefully analyzing popular travel destinations, fashion, art collections, the entertainment industry and socio-economic conditions among others the Pantone Color Institute chooses a color that they feel best represents the current state of the world.
This year they chose PANTONE 16-1546 - LIVING CORAL!
From the Pantone website:
"Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color."
As a scuba diver, I have great appreciation for the corals that make up the reef systems around the world. Reading this announcement makes me want to dust off the dive gear and head South to the tropics!
Add some coral to your life with one of our vintage coral strands!